Info about the bookmaker
Betfair bookmaker, established in 1999, is a London-based betting exchange and gambling operator with bookmaking licenses in the UK and Australia, and poker and casino licenses in Malta. Betfair bookmaker is the largest betting exchange provider in the world, having more than 1,350 employees, over 3 million registered clients, a turnover in excess of £50 millions per week, as well as more than 6 million transactions on an average day (approximately half of them from the UK). In 2007, this remote-only bookmaker launched Tradefair.com, a financial spread betting provider.
Betfair online bookmaker won the highly prestigious Queen's Award for Enterprise (category: Innovation) in 2003 and later in 2008, in the International Trade category. The award is given by the Queen of England on the recommendation of the Prime Minister, and following an assessment by the Department of Trade and Industry. In 2002, the company's co-founders, Andrew Black and Edward Wray, took the Ernst and Young Emerging Entrepreneur of the Year award. In 2009, Betfair was ranked 3rd in the eGaming Review Power 50. Twice, in 2009 and 2010, was Betfair named UK Sports Betting Operator of the Year at the annual EGR Awards.
World-wide known betting exchange Betfair has received a number of prestigious awards in the online gambling industry during several last years. One of such awards for the company was the win in the Best Gambling Company category in 2012 during the Mobile Entertainment Awards ceremony. In 2011 the company received the title of the Best Mobile Operator during the eGR Awards ceremony. The same year during another not less important awards ceremony The International Gaming Awards Betfair was called the Best Online Bookmaker of the Year. In its turn in 2010 the bet exchange had titles of the UK Sports Betting Operator of the Year and the Mobile Operator and Innovation according to eGR Awards.
In 2013 the Betfair betting exchange announced about merging with the Blue SQ bookmaker.
Betfair.com’s huge portfolio of online betting services includes general sports exchange (a wide range of sports including aussie, horse racing, American football, tennis, cricket, yachting, basketball, chess, greyhounds and many more), comprehensive soccer exchange (around 40 leagues, football special bets, crystal clear football form guide, football live video, livescores), horse racing section (with such multimedia additions as horse racing live video, TimeForm Radio and links to TimeForm horse racing form/results/stats).Betfair's peer-to-peer betting, another expression for exchange betting, is large-scale. A few glimpses at Betfair.com make it evident that P2P bettors have an impressive number of backers and layers to choose from.
There is also casino, poker, exclusive exchange games (including X-Hold'em, X-Blackjack, X-Hi/Lo, X-Baccarat), arcade (more than 70 user-rated games), and financials. Betfair.com can also boast a highly popular forum with lots of registered users and a number of posts, as well as a very informative TV Guide that covers a good number of countries.
There is also an absolute must-see for all football fans – BetfairFootball.com. The webiste contains, amongst all, The Front Room Five section (featuring lots of interesting debates on football by five charismatic football fans, a good source of insights into football betting strategies), as well as two splendid sections on Manchester United and FC Barcelona with loads of videos and textual information about Manchester United and FC Barcelona (videos from training sessions, inside-the-stadium videos, exclusive interviews, with players, video match highlights, Betfair's betting tutorials and much more).
As a part of a big marketing push on football, the most popular sports betting exchange became the official betting partner of Manchester United Football Club, the agreement was signed in August 2009. Betfair also signed a similar deal with the 2008/2009 Champions League winners FC Barcelona before the inauguration of the 2009/2010 Primera Division season.
In 2008, the company reached a 3-year sponsorship deal with the Melbourne Racing Club. The online bookmaker is also the official betting partner of UK radio station TalkSport for the station’s weekend Premier League coverage.
The London-based company is also proud to have signed 5-year partnership with Ascot racecourse where the famous King George VI & Queen Elizabeth race is held, and each year it makes significant financial contributions to the horse racing levy. Betfair is also the official betting partner of the England and Wales Cricket Board.
Betfair bookmaker company is also well-known for its multiple sponsoring agreements. In 2012 the bet exchange concluded a contract with a well-known German football club Bayer Leverkusen. According to such agreement Betfair got exclusive sponsoring rights.
Additionally at the beginning of 2013 the bet exchange was the main sponsor of the international snooker tournament The Masters, what was one of the conditions of contract prolongation between Betfair and the World Billiards and Snooker Association.
