Ladbrokes online bookmaker review.
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Ladbrokes

Long-established & successful sports betting and gaming company. With 2600 betting outlets is now the Number 1 Retail bookmaker in the UK, Ireland, Spain and Belgium

Info about the bookmaker

About

Ladbrokes is an established British bookmaker licensed in Gibraltar and UK with online betting and gaming service since 2000. This renown and trusted company with  over 14,700 employees in 4200 betting outlets across five different countries (over 2150 betting shops in the UK, 430 in Belgium, more than 140 in Ireland, over 1400 in Spain) is now  the world’s largest fixed-odds betting company. Bookmaker Ladbrokes merges with company Gala Coral in July 2015.

It is worth noticing that Ladbrokes has the second biggest retail presence on the high street after the post office as in 2006 more than £12 billion was staked with Ladbrokes. The bookmaker is also affiliated to IBAS (Independent Betting Arbitration Service).

It should be noted that in 2010 Ladbrokes casino received the title of the Best Operator of the Year during The International Gaming Awards ceremony.

History

Ladbrokes dates back to 1886 when Schwind and Pendleton came together to act as commission agents for horses trained at Worcestershire's Ladbroke Hall. A few years later, the name Ladbrokes was adopted when Arhur Bendir joined the company and changed the emphasis from backing horses to laying them as a bookmaker. Although very successful for almost half a century, the betting agency stagnated by the 1950s as its old-fashioned owners had a policy of allowing only very rich people to open accounts.

The situation changed in 1956 as Ladbrokes was acquired by new owners Cyril Stein and Max Parker who allowed people of all classes to place bets with Ladbrokes. In 1961, betting shops were legalized by the Government under the Betting and Gaming act, and in the following year Cyril Stein bought Ladbroke's first shop. As an encouragement to non-horseracing punters, Stein introduced fixed odds football betting. In 1967 Stein, now a chairman of Ladbrokes, floated the company on the London Stock Exchange. Soon afterwards the bookmaker boasted 400 betting shops and 300 credit office telephones.

1970s and 1980s were marked by further expansion and more profits for Ladbrokes which was successful on all fronts including Belgium and the US. In 1991, the company allowed telephone customers to bet with debit cards (at present 120,000 active customers use Ladbrokes telephone betting services). In 1990s, the firm had almost 2000 shops across Britain, Ireland and Belgium. Today, whether it is retail, telephone or online betting, Ladbrokes fares equally well as it used to in the past.

Sports betting & gaming offer

Ladbrokes.com's sports betting section contains a variety of sports including athletics, badminton, UK / US horse racing, floorball, football, GAA, snooker, trotting, speedway, tennis, volleyball and more.

Ladbrokes.com is particularly noteworthy for its offer on horse racing and football which features lots of extras. The website contains: Sports Radio (with horse racing, greyhound racing, and football coverage), Form & Statistics on horse racing, TurfTrax (detailed horse racing form guide), amazing Soccer Form Lab, and Stats Centre on soccer. Horse racing enthusiasts should try out an online game Raceclubs in which each online player has a stable of horses which are trained and which compete in races against other horses owned by other players from all over the world. Last but not least, there is a fantastic Ladbrokes TV with football (top matches from 11 lcountries English, Italian, Portuguese, Belgian, Danish, Polish, Brazilian, Mexican and American leagues, UEFA Champions League qualifiers, International matches), UK horse racing, tennis, rugby and cricket.

Ladbrokes' gaming offer comprises of amazing poker (Top 10 Website Hitwise 2009 Jan-Jun), casino (instant casino, software casino, live dealer casino, mobile casino, slot tournaments, blackjack tournaments) games (more than 120 games), superb bingo (UK Online Bingo Site Of The Year 2009 by WhichBingo.co.uk, Bingo Port award winner, Hitwise award winner 2009 Jan-Jun), financial bets, lottos (e.g. 49’s ball, Irish lotto, N.Y lotto, Spanish lotto), backgammon.

Sponsorship

In 2009, the betting agency announced that it will deliver £116,000 in sponsorship to Northern Ireland’s most popular sports – rugby, soccer, ice hockey, and Gaelic sports.

Ladbrokes is also known in Britain for sponsoring greyhound racing cups such as Ladbrokes Gold Cup or Ladbrokes Golden Jacket. The company owns two greyhound tracks: Crayford Greyhound Track in London and Monmore Green Greyhound Track in Wolverhampton.

Ladbrokes also runs $1 Million poker tournament Ladbrokes Poker Millions.

Ladbrokes bookmaker is one of the most active sponsors of sports contests and teams. In 2012 the company signed agreement with the Spanish football club Valencia within which it becomes a partner of the bookmaker bets and games. In 2010 this bookmaker was financing the Mobile Masters World Snooker Championship, which took place at Wembley stadium. Ladbrokes company is the organizer and main sponsor of the World Darts Championship.

Other

Because of  territorial restrictions, the residents of  Australia, Italy Turkey, and USA cannot open accounts at Ladbrokes.com. Ladbrokes.it is, however, available for the Italians. ladbrokes does not accept sport bets from residents of Holland (only horse and greyhound racing, plus casino bets are accepted).

Gallery

Betting options

Betting viaOnline Internet betting, Telephone betting, Betting shops
Asian handicapsyes
Live bettingyes
Odds typeDecimal odds, Fractional odds , Moneyline odds
Head to headno
Exchange bookmakerno
Supertotono
Statistics/Livescoresyes

Live streaming

Sports streamingSoccer, Horse racing, Tennis, Rugby, Cricket, Boxing;
For horse racing £1 bet to access the service required;
For other sports Registration required

Payment options

Payment optionsMoneybookersNetellerUkashMasterCard Visa Credit CardMaestro Debit CardVisa Debit CardVisa ElectronClickandBuyBank Wire TransferLaser Debit CardSolo Debit CardSwitch Debit Card
Min deposit£5
Min stake£1 (or the equivalent unit of domestic currency)
Max stakeThe maximum stake varies.
Min withdrawal£5
Max withdrawalNo information
Max winningDependent on the individual events.
£1,000,000 – Horse Racing in Great Britain/Ireland covered in the Full Service & Ante Post; £500,000 – Greyhound Racing (Ante Post and any race covered in our full service); £250,000 – Horse Racing in South Africa covered in the Full Service;

£50,000 – Horse Racing not covered in the Full Service; £1,000,000 - £100,000 – Soccer

For more information go to the bookmaker's website.
CurrenciesGBP, EUR, USD, AUD, CAD, NZD, NOK, DKK, CHF, SEK, JPY, HKD, SGD, THB

Other games offered

Casinoyes
Pokeryes
Bingoyes
Gamesyes
Lotteriesyes

Usa players welcome

Usa players welcome -no
bookmaker/sportsbook
accepts bets placed
by american players?

Supported languages

Other info

Betting licencethe UK, Gibraltar
Contact/help

E-mail: care@ladbrokes.com

Tel.: 0800 032 1133 (UK)
Tel.: 350 200 43003  (Other countries)