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188Bet and William Hill make deals with TV broadcasters
188Bet signed a deal with Betting Channel (March 2010). As stated in the agreement, in return for sponsoring some parts of the Betting Channel broadcast, the TV service will present 188Bet's sport odds and display their logo in their studios.
William Hill partners up with ITV (February 2010). As it is stated in the agreement between the UK commercial TV broadcaster and the major online bookmaker, ITV sport-viewers will be able to access WH's special offer presented on ITV.com/William Hill.
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