Denise Coates, the founder and majority shareholder of one of the world's leading online bookmakers Bet365, has revealed that the company will remain private and “never float."

Following Betfair's float on the London Stock Exchange in October, there have been some rumors that other private sports betting and gaming operators might follow in Betfair's tracks.

One of them, Bet365 bookmaker shows no intentions of floating. Denise Coates said: "We like running the business, we like what we do, we enjoy coming to work. We’re going to remain private. I don’t relish the idea [to float].”

She also added: “We don’t want to think every day, ‘what does the City think of this’ or ‘I have to do things’, because that’s what the City would like you to do or the City think well or badly of you if you do this or that. We don’t want the pressure; we just want to get on with running our business. We don’t need it."

The full exclusive interview with Denise Coates is available in the December's issue of eGaming Review magazine.