Betfair has become a global partner of FC Barcelona
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Betfair has become a global partner of FC Barcelona


Betting exchange Betfair signed a sponsoring agreement with the football club Barcelona. The British betting exchange Betfair, which is part of the giant Paddy Power, announced about signing of a sponsoring agreement with FC Barcelona. A three-year agreement signed between the Spanish football club and the betting exchange became active on the 1 of July 2016. According to the agreement conditions the bookmaker company Betfair became a global partner of Barca due to what its logo will be shown on official television channel and social networks of the club. Moreover, advertisement of the company will be set on photodiode screens of the main stadium Camp Nou.

The director general of Betfair, Paul Gambrill announced that both parties will actively cooperate in many fields, what will help in the development of the company on the international level. The betting exchange also received the right to use the image of Barcelona's footballers in marketing campaigns and advertising materials. In its turn, the club's vice-president on marketing Manel Arroyo said that signing of the agreement will bring much benefit to Barcelona's fans and football lovers, who will be able to enjoy amazing promotions and unforgettable sports emotions.