Bwin the new title sponsor of the Portuguese League Cup
Bookmakers Top Buchmacher

Bwin the new title sponsor of the Portuguese League Cup

Bwin bookmaker continue their close cooperation with Liga Portuguesa de Futebol Profissional and strengthen their position as a major sponsor of European football.

As a result of the new sponsorship agreement, bwin online bookmaker will be the name sponsor of the Portuguese League Cup for the following three seasons (2010/2011, 2011/2012, and 2012/2013). “Bwin Cup” will replace the old "Taça da Liga."

In the years 2005 and 2008, the Austrian sports betting company had been the official title sponsor of the first division of the Portuguese Football League, and now it has the status of its Official Partner.

Bwin Co-CEO, Manfred Bodner, expressed his satisfaction at the new deal: “We are proud to have taken another step towards strengthening our longstanding relationship with the Portuguese League for Professional Football. A close cooperation between professional sports and online gaming industry leaders like bwin will also ensure the integrity of sports and entertainment for both consumers and athletes.”

From now on bwin's rights include: displaying bwin logo on the shirts of all players taking part in the Portuguese league cup using the designation “Official Title Sponsor,” or maintaining an extensive presence at the club’s stadiums.

The good news for bwin football bettors is that all TV-broadcast Portuguese league cup matches will also be streamed at bwin.com. A brand new website bwincup.com will also be launched.

The new logo: