One of the leading online and land-based bookmakers in Britain has been appointed new Official Betting and Gaming partner of the Football League & Football League Interactive, the digital arm of Football League. The 3-year deal starts on July 1, 2010.

Being the largest global sporting network in the world, FLi provides excellent online products, services and tools for professional sports clubs such as official club websites, mobile, audio and video services. Their network of all clubs' websites have ca. 5.7 million monthly unique users. Currently, FLi manages and develops the internet and mobile rights of 8 Premier League clubs, 64 clubs from The Football League and 8 Non-League clubs. The previous exclusive FLi's partner was Bet365.

The deal will make it possible for football fans to place bets on Coral.co.uk via their clubs' websites. The deal comes just in time for Coral's new rebuilt website which should attract more customers than before.

The Group Marketing Director for Gala Coral stated that the status of the Official Betting and Gaming Partner of the Football League creates a unique opportunity for the famous British bookmaking brand to “demonstrate their commitment to the game and help bring that passion alive for fans across the UK through their 1,600 shops."