Coral.co.uk Alderney-licensed bookmaker has enabled the GenBet sportsbook platform from London-based Geneity Limited.

Established in 2006, UK Gambling licensed Geneity Ltd provides software and services to the worldwide e-gaming market including sportsbook, pools, games and lottery platforms. The GenBet platform integrates online, retail, mobile and tele betting, thus allowing Coral players to use a single account across all of these sportsbook’s channels.

Damian Cope, Chief Information Officer for the leading UK bookmaker stated that the sports betting platform passes its test so far: “We have already received significant positive feedback from our customers regarding the specific enhancements that are now being offered on Coral.co.uk thanks to the new GenBet platform." He also added that Gala Coral plans for the continous development of the GenBet platform.