Unibet purchased bookmaker Bet24
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Unibet purchased bookmaker Bet24

The well-known bookmaker bureau Unibet announced information about purchasing the Danish bookmaker Bet24 for €13.5 million. This deal took place with the aim of increasing incomes from the poker room which has experienced decrease in profits.

Bookmaker Bet24 announced net profit of €10.5 million last year, that's why this purchase for Unibet can pay for itself next year. Till this moment Bet24 was managed by company Modern Times Group which belongs to the Scandinavian concern Nordic Betting. The deal finally ended a few days after full payment of the monetary sum. The new owner of Bet24 claimed that it will still operate on the Danish market under this name. the previous owner of Bet24 claimed that the selling agreement is a strategy for further development, after such changes the platform Bet24 will become more attractive for its users, taking into consideration the fact that Unibet is one of the largest and most prestigious bookmaker companies in Europe.