The prominent British bookmaker William Hill received 3 titles, out of 13 categories awarded, during the Betview Awards at the Hilton Park Lane in London on 27 April 2010.

William Hill was named "Bookmaker of the Year" and “Betting chain of the year.”Additionaly, the "Manager of the Year" award went to Jane Noble, William Hill's shop manager from Darlington.

William Hill was close to receiving “Online Betting Company of the Year” and “Most Creative Marketing Campaign" being shortlisted in these two categories as well. However, it was Ladbrokes which took the former, and Betster with their Season Ticket Campaign which took the latter.

The previous year, William Hill boasted “Most Creative Marketing Campaign’’ and “Betting Shop Manager of the Year” titles.

Betview Awards was held only for the second time, but as it is stated by Justin O’Regan, editor of Betview magazine, the ceremony is already "firmly established as the gold standard of the betting and gaming industry in the UK and Republic of Ireland."