British bookmakers
To describe the status of sports in Britain one should use the following adjectives: paramount, first-class, wide-spread, traditional . Britain is, first of all, the home of many highly popular modern disciplines such as football, cricket, rugby, tennis as well as Thoroughbred racing. Throughout the 20th century British sports industry has developed enormously, and today sports play a really vital role in the British culture and economy.

The first 12th-century written account of  football indicates that at that time the activity of kicking the ball in the field was already practiced by Londoners of various ages. It took centuries, however, for the popular school game to turn into a proffessional sport. In 1863, in England, the first modern rules for football were formulated, and in 1888 the first Football League was founded.

Today, on 130,395 km2 of English soil there are more than 7,000 clubs across 140 leagues (within the English football league system), not ot mention thousands of amateour teams.

As the home of the Old Continent's most popular sport, England is proud to have the most lucrative football league in the world. The Premier League is the 4th sports league in terms of generated revenue and the most popular market for the European sports bettors. It is worth betting on that every online bookmaker has Premier League in their sports betting offer!

The 2nd and 3rd most popular spectator sports in Britain are respectively horse and greyhound racing. Betting on horses and dogs stretches back to the 18th century, but even in modern times racing retaines its appeal as tote betting is still very popular among Brits.

Because of the great popular interest into sports in Britain, today the nation boasts many experienced and reliable sports betting companies who have had their businesses not for years but for decades. For instance, it was horse and greyhound racing which gave rise to Ladbrokes (est.1886) and Coral (est.1926), two of the oldest bookmaking companies which together have more than 4,000 betting outlets.