Scandinavian bookmakers
It is a common stereotype that Scandinavia is all about deserts of snow, icy lakes, reindeers, fjords and and that it is generally unexciting. Quite the contrary, Nordic peoples appear to love tough, physically-demanding and even adrenaline sports!

The inhabitants of Northern Europe dominate in such winter disciplines as the ice-hockey (on the European scale), cross-country skiing or biathlon . Finland and to some extent Norway have a great motor sports tradition as some of the top World Rally Championship and Formula 1 drivers come from these countries. Denmark and Sweden are remarkably successful at speedway, and the national sport of Iceland, also highly popular in Denmark, is handball.

Though the Nordic region is one of the coldest in the world, the Scandinavian bookmakers go to great lengths to ensure that their customers receive the hottest sports betting offer possible. Unibet and Betsson are world-class, award-winning bookmakers with a global reach, and Nordicbet, Bet24 (Betsson became an owner of the Bet24 bookmaker) or Expekt are also recommendable as they improve on a regular basis to keep pace of the two leading companies.

Scandinavian bookies' sports betting offer includes typical European sports(e.g. footbal, handball, volleyball) with the addition of disciplines which you won't find often elsewhere, such as bandy, Swedish trotting, floorball, pesapallo (the national sport of Finland) and some winter sports competitions as well.

Norway, Sweden, Finland and Denmark with a combined population of 25 million are considered the core of the North European market, The biggest market within the Nordic region is Sweden. According to Global Betting and Gaming Consultants, Scandinavia currently accounts for ca. 7% of all global online betting and gaming revenues.